Long term, I’m excited to bring the Axon brand to life for larger audiences, including a consumer audience that may not yet know our mission to protect life and the products we make to support that. I am extremely motivated by what I can offer my team and alternatively, what they can teach me about being a part of Axon. Short term, I have the opportunity to build an amazing team and build trust as their leader and mentor. Right now, there are two things that I’m really excited about. Looking ahead, what are you most excited for? Our vision is for the name Axon to be globally synonymous with our mission to Protect Life. As we start thinking about Axon in the next 5 years or so, we want to drive towards the ultimate goal of creating a recognizable and trusted brand- not just in the public safety space- but also to communities that our customers serve. I want every single person on my team to have the tools they need to drive this brand forward as leaders in transforming and modernizing public safety. My ultimate goal is to have a marketing team that the rest of the organization trusts, supports and looks to as valued partners within the company. What are your 5-year goals for the marketing team and Axon in general?
As marketers, we have a unique opportunity to tell the Axon story to build trust, increase brand awareness and further our mission to protect life. Axon is just scratching the surface in terms of who we market to, and that’s exciting.
One of our greatest opportunities is to be thought leaders and drive innovation and safety across the world. Additionally, public safety looks and acts differently around the world, so we need to make sure that we are truly thinking globally with our marketing efforts to ensure the Axon logo holds the same meaning no matter where it's seen. We’ve been so successful in establishing mutually beneficial partnerships with law enforcement, but we also have opportunities to serve the needs of adjacent industries and communities as a whole. To me, the biggest challenge is taking a brand that has been very successful selling to one type of customer and opening that aperture up to reach all types of public safety communities, both domestically and internationally. What do you foresee as the biggest marketing challenge in the public safety space? I am excited to utilize my experience in marketing consumer goods to expand Axon’s global impact. Joining the Axon team was truly a no-brainer for me! Working for a company that’s transforming public safety through innovative technology is an incredible opportunity and a new challenge. What excites you most about working at Axon?